Press Releases

Andra Motion Focus Brings New Tricks to NAB 2015

Andra Motion Focus Brings New Tricks to NAB 2015
For Immediate Release

LAS VEGAS, NV, Apr.10, 2015 – Canadian high-tech film and video technology start-up Andra Motion Technologies has some new tricks up its sleeve for the 2015 National Association of Broadcasters (NAB) Show this week.

Their Andra Motion Focus System for pro film TV and video production uses motion-tracking to automatically maintain sharp camera focus on any subject in a shot, even if both the subject and the camera are moving. It can track multiple subjects and smoothly switch focus between them using either a hand control unit or their iPad app.

Shown in prototype form at NAB last year, it got rave reviews, and they’ve been working with industry pros to add new features to it since then.

They’ve made the system much more portable and lightweight – with it on your camera, you can follow action or subjects while you move through buildings, down staircases or run along streets, keeping them in focus automatically. It can be installed on-camera or on a boom.

The Arc Elite Hand Unit
1st ACs and focus-pullers like this system, but they don’t want to lose any of the subtle manual control they have now. So the new ARC Elite hand unit is a more versatile device – a hybrid with the full manual control of a typical wireless follow focus as well as their fully-automated focus. You have the control to get the just look you want. It has an instant override to switch back to manual focus seamlessly, a 1080p touchscreen and improved ergonomics.

Smoother, More Natural, Focus Control and Faster Tracking
The system has improved measurement accuracy and even smoother focus pulls, as well as tighter tracking of fast-moving objects. The company has upped the hardware specs across the board, which will allow for new features later on through software upgrades.

The first manufacturing run starts this summer, and they’re taking first-come / first-serve pre-orders now. Pricing varies with the system configuration and options chosen. The system is modular, so you can add motion tracking, extended range (up to 30×30 feet), more tracking sensors, additional camera controllers or hand units as you go. 

Find them at NAB booth C6819 in the Main Hall or at


(363 words)  Linked image: Andra Motion Focus – iPad App and Base.jpg

Media Contact / Interview Setup: email hidden; JavaScript is required

Andra Motion Technologies Inc. to Sharpen Focus at Las Vegas NAB Film and TV Convention

Andra Motion Technologies Inc. to Sharpen Focus at Las Vegas NAB Film and TV Convention

HALIFAX, NOVA SCOTIA, February 23, 2015 – Canadian high-tech film and video technology start-up Andra Motion Technologies will show it’s next-generation auto-focus system for film and TV professionals at this year’s giant National Association of Broadcasters convention in Las Vegas.

Their new automated focus system, first shown at last year’s NAB event, uses motion-tracking to follow subjects in the scene and maintain sharp focus on them in real time.

“We showed our prototype system at NAB last year, and the response was incredible,” says Andra CEO Julian Taylor. “We’ve had film studios, directors and TV producers knocking on our doors ever since, but we wanted to get the product just right. This year, we’ll be showing a system that tracks several moving objects at the same time and allows you to remotely switch focus between them instantly, even if the camera is moving as well.”

Also new this year are refinements in their IPad app controller for the system, a wider operation range and more features in the dedicated ARC hand control unit which offers focus-pull operators a range of manual focus-control options. Systems will be available for various applications, including studio setups and small, highly-portable run-and-gun documentary or action-sequence work with film or video cameras.
Andra will soon begin a field-trial program with selected film and TV producers, and they’re lining up US and European distributors now. They’ll be taking the first orders at NAB in early April for delivery later this year.

For more information, find them at

(264 words) One photo attached: Andra ARC Remote Hand Control Unit
Media Contact / Interview Setup: email hidden; JavaScript is required